Vithala Rao from Cornell University published a great new Handbook of Pricing Research in Marketing. Good stuff!
Archive for May, 2009
Handbook of Pricing Research in Marketing
May 19, 2009Les trois marchandes – Getting ready for EMAC 2009 in Nantes
May 19, 2009We are currently getting ready for this years European Marketing Academy Conference EMAC in Nantes, France. David, Reto and I will be presenting one paper each on our current research on pricing. We are looking forward to the conference and some fruitful discussions on these and other marketing issues.
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