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Handbook of Pricing Research in Marketing

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Vithala Rao from Cornell University published a great new Handbook of Pricing Research in Marketing. Good stuff!

Handbook of Pricing Research in Marketing

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This entry was posted on May 19, 2009 at 11:32 am and is filed under cornell university, handbook, pricing, rao. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Handbook of Pricing Research in Marketing”

  1. Rags Srinivasan Says:
    May 19, 2009 at 7:54 pm | Reply

    I have not read the book and just followed your link and read the brief description in amazon. Some thoughts come to my mind:
    - Is the book designed right and priced right?
    - Should this be one comprehensive volume with such a high price tag?
    - Shouldn’t this be a multi-part series targeted at different segments at different price points?

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