Chicago here we come! We will be presenting our two current papers on how to measure WTP and whom to ask when measuring WTP written together with John Zhang from the Wharton School and Harley Krohmer from the University of Bern at the Summer Educator’s Conference of the American Marketing Association (AMA) in Chicago. The conference will take place from August, 7th until August, 10th 2009. The papers will also be published in the conference proceedings. We are looking forward to some good discussions and input from other researchers. Maybe we see some of you folks there!
Archive for July, 2009
AMA Summer Educator’s Conference 2009 in Chicago
July 9, 2009New article forthcoming in Marketing Review Sankt Gallen
July 6, 2009We have a new article forthcoming in a special issue on Pricemanagement of the Marketing Review Sankt Gallen (MRSG). The article deals with the issue how managers can achieve better pricing decisions using valid measurement instruments to gauge consumer’s willingness to pay. As of now the article will only be available in German (German Title: Bessere Preisentscheidungen durch valide Messung der Zahlungsbereitschaft von Konsumenten). The special issue will be available in print in October 2009. We will then also post a online version for download. Comments are appreciated.
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