We will be presenting our paper “Measuring Consumers’ Willingness to Pay: Do Direct Approaches Really Work?” at the 8th annual Product and Service Innovation Conference in Park City, Utah. Co-authors are Harley Krohmer from the University of Bern in Switzerland and John Zhang from the Wharton School at the University of Pennsylvania. The conference will take place from February 3rd to 5th, 2011. Hope to see you there!
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This entry was posted on January 25, 2011 at 2:34 pm and is filed under academic, conference. You can follow any responses to this entry through the RSS 2.0 feed.
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November 11, 2011 at 3:17 pm |
Is the paper “Measuring Consumers’ Willingness to Pay: Do Direct Approaches Really Work?” published somewhere?