We will present our new article “Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies” at the 40th EMAC Conference in Liublijana, Slovenia. The article deals with the optimal price increase strategies for managers and was co-written by David Blatter, Reto Hofstetter, Harley Krohmer, Klaus Miller and John Zhang.
Pricing Blog
Discussion on Pricing Topics
-
Recent Comments
Klaus on with the authors. Vamsi on with the authors. Jens F. on Product and Service Innovation… Summer Camps on Calculating Maximum Willingnes… Linda on Calculating Maximum Willingnes…
Pricing Blog RSS Feed
