Reto and I have been awarded the Sawtooth Software Grant by Sawtooth Software Inc. worth more than $ 50,000. The grant is awarded once a year to four outstanding doctoral students worldwide. By doing so, Sawtooth supports our research on measuring consumers´ willingness to pay using various direct (e.g., contingent valuation techniques) and indirect methods (such as conjoint analysis).
Sawtooth Software Inc. is the leading manufacturer of conjoint- and preference-measurement software in the USA. Thank you Sawtooth for your support!
|About the author: Klaus Miller is PHD candidate and working as research assistant at the Institute of Marketing of the University of Bern|