Sawtooth Software Grant Worth 50000 USD Won


Reto and I have been awarded the Sawtooth Software Grant by Sawtooth Software Inc. worth more than $ 50,000. The grant is awarded once a year to four outstanding doctoral students worldwide. By doing so, Sawtooth supports our research on measuring consumers´ willingness to pay using various direct (e.g., contingent valuation techniques) and indirect methods (such as conjoint analysis).

Sawtooth Software Inc. is the leading manufacturer of conjoint- and preference-measurement software in the USA. Thank you Sawtooth for your support!

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About the author: Klaus Miller is PHD candidate and working as research assistant at the Institute of Marketing of the University of Bern

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