Pricing for the Poor

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Bill Gates gave an interesting speach on a new approach to capitalism in the 21st century at this years World Economic Forum in Davos. Bill also talks about tier pricing possibilities for large corporations (e.g., in the pharmazeutical industry) in poor countries such as Africa. One way to take responsibility and spread the fruits of global capitalism to everyone. A quite long video, but some interesting thoughts worth watching.


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About the author: Klaus Miller is PHD candidate and working as research assistant at the Institute of Marketing of the University of Bern

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