Getting ready for AMA´s Winter Educators´ Confernce

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We are just getting ready for the AMA Winter Educators` Conference in Austin, Texas. Preparing our presentation on how to measure consumer`s willingness to pay directly, which will be held on Monday, February 18th in a session on new marketing research methods. We will also give a short outlook on our current research project and of course we are looking forward to interesting presentations and talks during the conference. See you there!

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About the author: Klaus Miller is PHD candidate and working as research assistant at the Institute of Marketing of the University of Bern

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