Three new conference papers


We will present three new papers on measuring consumers’ willingness to pay accurately at two conferences this summer.

The papers Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations and The Suitability of WTP Measurement Approaches for Pricing Decision Making will be presented at the Summer Educators’ Conference of the American Marketing Association (AMA) in Chicago and at the European Marketing Academy Conference (EMAC) in Nantes.

In addtion, we will present our paper on Improving the direct estimation of demand by adjusting for incorrect price-statements at the EMAC in May.

We hope to see you there and are looking forward to a fruitful discussion.


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