New article forthcoming in Marketing Review Sankt Gallen


We have a new article forthcoming in a special issue on Pricemanagement of the Marketing Review Sankt Gallen (MRSG). The article deals with the issue how managers can achieve better pricing decisions using valid measurement instruments to gauge consumer’s willingness to pay. As of now the article will only be available in German (German Title: Bessere Preisentscheidungen durch valide Messung der Zahlungsbereitschaft von Konsumenten). The special¬† issue will be available in print in October 2009. We will then also post a online version for download. Comments are appreciated.


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2 Responses to “New article forthcoming in Marketing Review Sankt Gallen”

  1. Rags Srinivasan Says:

    For the non-German readers, could you write a few posts on the managerial implications of this?

  2. mrpricing Says:

    An English version of the article is currently under review. Once this is done, we can post some insights here of course. Also we will be presenting parts of this research at the AMA Summer Educator’s Conference in Chicago from August 7th – 10th. Maybe we see you there!

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