AMA Summer Educator’s Conference 2009 in Chicago


Chicago here we come! We will be presenting our two current papers on how to measure WTP and whom to ask when measuring WTP written together with John Zhang from the Wharton School and Harley Krohmer from the University of Bern at the Summer Educator’s Conference of the American Marketing Association (AMA) in Chicago. The conference will take place from August, 7th until August, 10th 2009. The papers will also be published in the conference proceedings.  We are looking forward to some good discussions and input from other researchers. Maybe we see some of you folks there!


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One Response to “AMA Summer Educator’s Conference 2009 in Chicago”

  1. Pia R. Says:

    Can Customer Prioritization Do Harm? Exploring its Effectiveness and Efficiency, AMA Summer Educators Conference Proceedings, Chicago, IL, USA, 2009

    Where can i find the conference proceedings??

    Would be great if anybody can help me

    Thank you

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