Product and Service Innovation Conference (PSI)

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We will be presenting our paper “Measuring Consumers’ Willingness to Pay: Do Direct Approaches Really Work?” at the 8th annual Product and Service Innovation Conference in Park City, Utah. Co-authors are Harley Krohmer from the University of Bern in Switzerland and John Zhang from the Wharton School at the University of Pennsylvania. The conference will take place from February 3rd to 5th, 2011. Hope to see you there!

One Response to “Product and Service Innovation Conference (PSI)”

  1. Jens F. Says:

    Is the paper “Measuring Consumers’ Willingness to Pay: Do Direct Approaches Really Work?” published somewhere?

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