New paper to be presented at EMAC 2011

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We will present our new article “Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies” at the 40th EMAC Conference in Liublijana, Slovenia. The article deals with the optimal price increase strategies for managers and was co-written by David Blatter, Reto Hofstetter, Harley Krohmer, Klaus Miller and John Zhang.

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