with the authors.

This is the pricing blog of Dr. Reto Hofstetter and Dr. Klaus Miller, both assistant professors in the fields of innovation management and marketing.  Reto is affiliated with the Institute of Information Management of the University of St. Gallen. Klaus is affiliated with the Institute of Marketing and Management at the University of Bern in Switzerland.

We want to use this forum to talk about all kinds of pricing issues, both academic as well as practical. Stay tuned, there is soon more to come!

Please visit us at our websites or send us an e-mail to reto.hofstetter (at) unisg.ch or miller (at) imu.unibe.ch. We are looking forward to hearing from you!


2 Responses to “with the authors.”

  1. Vamsi Says:

    Hello Dr. Klaus Miller,

    I am working on a project that requires me to compute consumers’ WTP. In that regard, I read your recent JMR article including the web appendix posted on the AMA website. I am using sawtooth software to run a CBC and compute the part-worths of each attribute indirectly.

    My question is – Does Sawtooth currently offer a module that derives WTPs for me directly or do I need to write an algorithm myself?

    Thanks for your time on this.


    • Klaus Says:

      Dear Vamsi, you can use our CBCTOWTP-Tool on our blog to do this. Good luck. Klaus

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