Precision Pricing available as book

by Klaus

Our dissertation “Precision Pricing: Measuring Consumers’ Willingness to Pay Accurately” is now available as book for EUR 49.00 (CHF 81.00).

Voices on the book

“Setting the ‘right’ price is one of the key management tasks that drive a firm’s performance. Even small price variations can have a major impact on sales and profitability. Therefore, it is important for managers to know consumers’ willingness to pay as precisely as possible in order to harvest their product’s profit potential as much as possible. This book will help you get your price right!”

Professor Dr. Dr. Z. John Zhang
The Wharton School,
University of Pennsylvania, USA.

Tags: book, conjoint, Direct Measurement, dissertation, experimental economics, hypothetical bias, indirect measurement, market research, pricing, Willingness to Pay, wtp

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